CDB wins Silver for eshift, Bronze for ‘Deposit Like no Other’

Two awards for CSR Purpose-Driven Marketing and Best Digital Marketing in Banking/Finance category

The SLIM DIGIS 2.4 Awards recognizing exceptional digital marketing efforts across Sri Lanka presented two notable laurels to Citizens Development Business Finance PLC (CDB) at the recently held gala awards ceremony. CDB won the Overall Silver in the CSR Purpose-Driven Marketing Campaign for eShift and Bronze for the Fixed Deposit Campaign, ‘Deposit Like No Other’ in the Best Digital Marketing Campaign in the Banking/Finance category.

The awards highlight CDB’s continuous focus in bridging industry gaps by intertwining sustainability, innovation and meaningful customer engagement. eShift, which won silver for its campaign, is a comprehensive ecosystem for EVs focused on knowledge sharing, EV charging and EV conversion. The win underscores CDB’s strong commitment to accelerating sustainable mobility solutions in the country. Deposit Like No Other – the Bronze winner’s unique customer centric communication for Fixed Deposits was acknowledged for breaking through market clutter in an intensely competitive environment. By implementing these digital marketing campaigns, CDB has been successful in achieving its business objectives while fostering a meaningful and lasting impact for its customers.

“It is truly exciting to have CDB’s unwavering focus to purpose-driven marketing campaigns recognized at these prestigious awards,” says Chief Sales and Digital Business Officer Hasitha Dassanayake. “The digital marketing environment must be navigated with greater understanding of the customer landscape. The increasing usage of digital platforms for marketing has also resulted in communication messages having to steer through lots of clutter. CDB’s clear focused messaging through purpose-driving marketing has shown that it resonates with customer values and fosters impactful, lasting connections.”

Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM DIGIS Awards celebrate exceptional digital marketing efforts across Sri Lanka, highlighting the country’s continued upward trajectory in raising the bar in Sri Lanka’s digital landscape. These awards thus showcase the CDB brand commitment to leveraging digital marketing to drive awareness, conversions and customer engagement.

With CDB’s corporate stewardship in both sustainability and community impact well evidenced in these awards, the Company’s strong focus on technological disruption has seen it innovate some of the country’s firsts and claim leadership among the top four Non-Bank Financial Service Institutions in Sri Lanka. By creating impactful socially responsible marketing solutions wired for meaningful customer engagement, CDB’s strong foundations of triple bottom line leadership focused on People.Planet.Profit becomes centric to its impactful journey ahead.